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Join Our 2025 High School Student Challenge

<i>Calling All High School Students: <br> </i> Join Our Challenge

Calling All High School Students:
Join Our Challenge

Submit Your Entry Between January 24 and February 28, 2025

INNOVATION IN ACTION:
Driving Next Gen to Insurance Careers

Invest college video project.webp

THE CHALLENGE

You are a talent recruitment firm specializing in the insurance industry. Your latest assignment – bringing young professionals between the ages of 18-25, also known as Gen Z into the insurance industry. Disillusioned with traditional marketing and wary of adult responsibilities, Gen Z needs insurance explained in a way that resonates with them. No longer do we want them to see insurance as a boring paper pushing job. 

Create a marketing campaign as a recruiting firm that is attempting to brand insurance in a creative way to help insurance companies/agencies hire young talent. Use your creativity to brand insurance career opportunities in a dynamic way to help insurance companies/agencies recruit young talent.
spencer logo.jpeg​Download Printable Version of Challenge Here. 
SPECIAL THANKS 
We appreciate the support of the Spencer Educational Foundation in helping Invest bring this challenge to life. Learn more about Spencer here. 
SUBMISSION PORTAL
Submit your application here. 
NOTE FOR DECA STUDENTS
You may only submit (1) entry for the Invest Innovation in Action Challenge. We strongly encourage you to submit your entry through the Invest DECA Corporate Challenge here. 
ADDITIONAL DETAILS

  • This challenge consists of one major part: the video presentation that is a maximum of 3-5 minutes in length. 
  • Each event entry can be composed with one to five students.
  • Participants will present their campaign in a video that is a maximum of five minutes.
  • Submissions must be completed through the online registration form available here.
  • Submissions must be received no later than February 28, 2025, to be eligible for awards. 
  • All entries will be evaluated to determine the top three submissions. 
  • Late entries and entries with videos over five minutes will be disqualified. 
PRESENTATION GUIDELINES
The participants will present their campaign to the National Invest Program in a video that is a maximum of five minutes in length. All videos must include the following components:

I. Introduction
a. Describe different careers across the insurance industry.
b. Identify which insurance career(s) your firm will focus on and why it chooses to target those specific career(s).
c. Identify your target audience, including demographics, region.
d. Describe key marketing strategies your firm will implement to distinguish you from other recruiting firms.
e. Describe how you will change the perception of insurance industry for the next generation.

II. Proposed Marketing Campaign
a. Clearly define the goal.
b. Proposed key performance indicators to measure success metrics on marketing campaign’s effectiveness.
c. Incorporate social, print, and email direct marketing strategies.
d. Include project proposal- budget, timeline, expectations, potential challenges.

III. Overall Presentation
a. Focus on key points to stay within 3-5 minute guideline
b. Be visually creative when presenting the marketing campaign
c. Include art, style, tone and sound that is relevant to your target audience
d. Animation, soundtrack and/or any special effects may be used to enhance your overall video presentation, not distract from purpose
e. Consistent volume with audible voices, playback video speed at normal
EVALUATION FORM
Review and Download Evaluation Form Here. 
TIMELINE

  • Entry submissions begin January 24, 2025
  • Submission deadline is February 28, 2025 
  • The top 3 teams will be announced by March 31, 2025. 
  • Each winning team will be presented their official award virtually by the National Invest Board on May 2, 2025.
AWARDS
The top three teams will be recognized virtually by the National Invest Board on Friday, May 2, 2025. 

FIRST PLACE: $1,500 cash prize
The first-place winner(s) will also be featured on Invest’s Hall of Fame webpage viewed by insurance business professionals nationwide. In addition, the winning video will be featured on Invest and Invest company partner social media platforms. Lastly, each winner interested in pursuing an insurance career will also be eligible for an Invest classroom to career scholarship. The scholarship will provide a $500 reimbursement for insurance related continued education including insurance pre-licensing courses, certifications, designations and/or collegiate course work focused on insurance and/or risk management. For those interested in pursuing an insurance certification or designation please visit The Institutes and/or The Alliance to learn more.

SECOND PLACE: $1,000 cash prize
The second-place winner(s) will also be featured on Invest’s Hall of Fame webpage viewed by insurance business professionals nationwide. In addition, the winning video will be featured on Invest and Invest company partner social media platforms. Lastly, each winner interested in pursuing an insurance career will also be eligible for an Invest classroom to career scholarship. The scholarship will provide a $500 reimbursement for insurance related continued education including insurance pre-licensing courses, certifications, designations and/or collegiate course work focused on insurance and/or risk management. For those interested in pursuing an insurance certification or designation please visit The Institutes and/or The National Alliance to learn more.

THIRD PLACE: $500 cash prize
The third-place winner(s) will also be featured on Invest’s Hall of Fame webpage viewed by insurance business professionals nationwide. In addition, the winning video will be featured on Invest and Invest company partner social media platforms. Lastly, each winner interested in pursuing an insurance career will also be eligible for an Invest classroom to career scholarship. The scholarship will provide a $500 reimbursement for insurance related continued education including insurance pre-licensing courses, certifications, designations and/or collegiate course work focused on insurance and/or risk management. For those interested in pursuing an insurance certification or designation please visit The Institutes and/or The National Alliance to learn more.
NOTE TO TEACHERS 
If your students produce a winning submission, Invest will also provide a pizza lunch to your classroom in honor of you and the winner(s)!

QUESTIONS?
Please reach out to our Invest team
Dr. Elizabeth Carter, Education Program Manager, elizabeth.carter@iiaba.net
Whitnee Dillard, Executive Director, whitnee.dillard@iiaba.net 
Johanna Holling, Volunteer Relations Program Manager, johanna.holling@iiaba.net
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